Cuido: Design for Comfort and Harmony in Grief
At Maneki-Neko, we had the privilege of supporting Cuido in the redesign of its brand identity, creating a warm and meaningful visual system that reflects its purpose: bringing comfort and harmony to those experiencing grief.
We developed a logo, brand manual, and a visual environment inspired by Colombian landscapes, using a soft color palette and minimalist elements that evoke serenity and hope.
One of the key developments was “Alivio y Armonía” (Relief and Harmony), a transformative tool consisting of a guidebook, a golden card, and 45 illustrated cards. Each card provides thought-provoking questions, practical exercises, and inspiring stories, guiding individuals through the different stages of grief with empathy. This tool allows them to process their emotions at their own pace and reconnect with themselves.
The card designs, influenced by Henri Matisse’s collage art and contemporary landscape painting, reinforce the brand’s delicate and hopeful approach, making each detail a visually and emotionally harmonious experience.
