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About
Maneki-Neko
Design House
At Maneki-Neko, we believe every brand is unique and deserves a tailored identity.
We design strategically to enhance its essence, attract opportunities, and build a memorable presence.
We are a design studio founded by Chimilla Castañeda and Juan La Rotta, where strategy, creativity, and design come together to bring authentic and effective brands to life.
What we do:
- Branding & Visual Identity
- Design Strategies
- Graphic Design & Illustration
- Web Design
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Our Services
Branding & Visual Identity
We transform an organization’s essence and purpose into an authentic, clear, and memorable identity
Design Strategies
We explore and align creative perspectives to solve challenges and strengthen brand communication.
Diseño gráfico e ilustración
We create original and impactful visuals that reinforce brand identity and convey compelling messages.
Diseño Web
We develop customized, functional websites aligned with the brand’s identity, ensuring consistency across its digital ecosystem.
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Our
Approach
Empathy
We listen, observe, and understand the people behind each brand—their creators, teams, partners, and, of course, their customers.
Co - Creation
We collaborate closely with our clients to discover and enhance the essence of their brands. Our goal is to inspire and design identities that connect authentically and meaningfully with their audiences.
Creative Tools
We use creative tools to craft unique narratives that inspire strategic concepts, ensuring clear brand positioning and a strong market presence.
Visual Systems
We develop flexible and coherent design systems that enable brands to communicate dynamically across multiple platforms.
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Maneki
Testimonials
Working with Karen and Juan from Casa Maneki-Neko was an incredible experience. Not only did they completely redesign Cuido, our brand, but with their strategic approach, they made our most important product tangible, while always maintaining our identity and purpose. They have the precise tools to guide us through every stage, from design to production, ensuring a result that is not only aesthetically pleasing, but also has a real impact on the business. I recommend their work to any company looking for strategic design and incredible people to bring their brand to life.
With Manekineko, I had a very successful creative process for my YouTube channel. I needed to develop a visual identity that would serve as a personal brand and also be flexible enough to use within my videos. It also had to be something simple that I could replicate myself, even if I'm not a designer. I was very happy with the result because, in addition to achieving all of that, we uncovered a conceptual aspect of my project that wasn't so clear to me.
Working with Casa Manekineko is a privileged witness to the process through which abstract thoughts or loose ideas materialize into wonderful products and projects. Design thinking, in addition to being a dynamic and fun way to find inspiration, really works because it allows us to put our ideas for brand development into words and tangible elements. In my case, Juan Camilo's conceptualizations, along with Karen's incredible talent, resulted in exactly the brand concept and image I wanted and needed for my social media, capturing my essence and highlighting the qualities of my product. I will continue to count on them to ensure that the development of my social media content continues to be as successful as this.
El emprendimiento requiere tiempo, paciencia, mucho amor, dedicación de diferentes equipos de trabajo para poder construir. Un pensamiento integrado, estratégico, profesional, artístico. Esto y más fue lo que encontré en este equipo de trabajo. Att. Cliente feliz y agradecida con el trabajo que realizaron para mi marca.
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Algunos
Clientes
