La Tapería
Web Design and Creative Strategies for La Tapería - Bogotá
For over seven years, we closely collaborated with La Tapería, a restaurant inspired by traditional Spanish tapas bars, located in downtown Bogotá.
Founded in 2009 by Peter Hoogeveen—chef, DJ, and pioneer in the tapas business in Colombia—La Tapería specializes in the ritual of sharing, offering a varied menu of tapas with contemporary and international inspiration. Additionally, it boasts a robust selection of imported beverages and a warm, cultural, and inclusive atmosphere filled with flavors, art, and music to celebrate life.
Website
We developed the website lataperia.co, integrating photography, illustration, and design to reflect the restaurant’s cozy, eclectic, and informal ambiance. lataperia.co
Anniversary Celebration
To commemorate La Tapería’s tenth anniversary, we organized a special celebration for the team, friends, and close clients. We created a digital illustration of an octopus holding various elements representative of the brand, which was used in decorative posters and refrigerator magnets given to attendees.
The Lion's Legion
In collaboration with the human resources department, we developed “The Lion’s Legion,” a series of activities inspired by the universe of “The Lord of the Rings” to promote excellence and teamwork. Each member was identified with heroic roles on a map-board reflecting their work performance and ability to communicate and relate with other team members. The program culminated in a year-end celebration in the forest, featuring an observation race and awarding of the winners.
Our collaboration with La Tapería strengthened its brand identity and enriched the experience for both clients and the internal team.