Rayito de Sol: Illuminating Moments with Natural Light
Rayito de Sol is a venture specializing in the creation of decorative candles made from soy wax. While soy wax is relatively unknown, it is considered superior to traditional paraffin wax commonly used in this industry. Soy wax offers greater brightness and longer burn time, eliminating the need for hardeners and retardants that could be harmful to health.
This project stems from the creative drive of Soledad Martínez, who, after several years in the advertising industry, decided to establish her own brand. Through candles—which represent a pause, meditation, prayer, or simply decoration—she aims to have a positive impact on people’s lives.
For the visual identity design, we sought to express the brand’s natural, relaxing, and warm character, drawing inspiration from the soy plant. Thus, we developed a color palette composed of warm greens and earth tones, reflecting the qualities of the plant. Additionally, we created a visual system with an illustrated pattern inspired by botanical illustrations.
The logo is a creative adaptation of the base typography, where the characters evoke a sunrise or sunset behind mountains.
Regarding brand applications, emphasis was placed on packaging, such as labels, boxes, and wrappers. We also developed templates for creating graphic pieces intended for social media, as well as uniforms and complementary merchandise.
